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Optimising your LinkedIn Profile for 360Brew (LinkedIn’s new algorithm) is one of the highest-leverage things you can do for your visibility right now.
Package #1
This package delivers a fully optimised LinkedIn profile that positions you as a credible and established professional in your field. LinkedIn’s new 360Brew algorithm reads your profile to classify your expertise and decide who sees your content, so aligning with its criteria is essential. A clearly positioned, well-aligned profile makes a compelling first impression and attracts the right opportunities, partnerships, and clients.
360Brew Training Session
We'll kick off our work together with a 45-minute training session covering how the LinkedIn algorithm works and what that means for professionals.
LinkedIn Strategy Session
A 60-minute strategy session covering your objectives for the platform, your target audience, and how you want to be positioned in your market.
We will also discuss a strategy for your Featured section in particular, and how you can use this prime real estate on your profile to your benefit.
LinkedIn Audit
If you already have a profile, a review of what's working and what needs to change.
Keyword Research
Identifying the terms your potential clients use when searching for someone like you, so your profile aligns with their search intent.
Profile Content Creation
A collaboration with you to develop your Headline, About section, Experience section, and all the other sections relevant to you, in a way that reflects your brand voice and speaks to your ideal clients.
Profile Set-up
Once the content for each of the sections of your profile has been created, I will format and upload it all for you.
Post Thumbnails
Three branded thumbnails to use in your Featured section or posts.
Package #2
Learn an efficient and sustainable way to create LinkedIn content. Most people approach posting on LinkedIn as an ad hoc activity. They post whenever they can, with no real strategy or domain-specific focus. But LinkedIn’s 360Brew algorithm rewards consistency, depth of expertise and topical coherence – and none of that happens without a clear plan and system to support regular, purposeful posting aligned with what the algorithm wants.
360Brew Training Session
We'll kick off our work together with a 45-minute training session covering how the LinkedIn algorithm works and what that means for professionals.
Content Strategy Session
A 90-minute strategy session to identify your content pillars, domain-specific keywords and posting schedule.
Newsletter Creation System
Everything you need to produce two newsletters a month: a strategy document explaining the thinking behind each newsletter, a step-by-step process from idea to publish, a ready-to-use template, and AI prompts that help you draft each section while keeping your voice and expertise in the lead.
Post Creation System
Everything you need to write posts that work with the algorithm and connect to your newsletters. Includes a guide to 15 post types, a matrix showing which formats suit each type, post templates, and AI prompts for drafting.
Canva Post Templates
A set of 12 branded Canva templates for the visual posts - both single image posts options and carousels. You drop your content in and publish, without having to design each post from scratch.
Content Planner
A content planner that provides a holistic view of the content to be created and posted to help you stay focused and on track.
Package #3
The people who get the most out of LinkedIn treat it as a daily practice: engaging with the right people, building relationships, and staying visible. This package gives you a defined routine, a curated list of who you’re trying to reach, and a deliberate way of moving relationships forward.
360Brew Training Session
We'll kick off our work together with a 45-minute training session covering how the LinkedIn algorithm works and what that means for professionals.
Activity Strategy Session
A session to help you set up your foundation: who you're targeting (your Target Accounts), who you're learning from (your Amplifiers), and what you want LinkedIn to deliver this quarter. You walk away with a complete Target List and clear goals.
Daily and Weekly Routines
A personalised daily routine and weekly rhythm, broken down block by block. You will know exactly what to do each day, in what order, and why - including which actions the 360Brew algorithm actually rewards.
Target List and Nurture System
A Target List spreadsheet, a 4-6 week nurture sequence for moving new connections towards a coffee meeting, and a tracking system that shows you where each relationship sits at any point in time.
Templates and Scripts
Message templates and examples for every common touchpoint: connection requests, welcome messages, value-add DMs, dormant connection reignitions, coffee meeting asks and follow-ups. You customise rather than draft from scratch.
Hacks, Tools & Tracking
The algorithm hacks worth knowing, a curated guide to LinkedIn tools and when each is worth using, and the small set of metrics that actually tell you whether LinkedIn is working.
LinkedIn works as a system. Your profile, content and daily / weekly activity are three layers that reinforce and amplify each other. When one of these layers is missing, or out of alignment, the compounding effect breaks down. This package includes ALL THREE PACKAGES: profile optimisation, content creation, and activity & engagement.
If you’re ready to get started, please please reach out via email, or the form below.
Step 1
Let’s start with a no-obligation Zoom call to discuss your LinkedIn goals and determine if our services are the right fit for your needs. Please use the form below or send an email to anphia@outlook.com to get in touch.
Step 2
Complete a brief questionnaire about your professional background and business objectives. This gives us the essential information we need to prepare for our productive strategy session together.
Step 3
During this interactive consultation, we’ll define your LinkedIn strategy, identify your target audience, and determine how to showcase your expertise.
Step 4
Upon completion of the consultation session, an initial payment of 50% of the total invoice is required.
Step 5
During this important step, we will do the necessary research to ensure that your Profile and Page is keyword optimised and aligned with the search intent of your target audience.
Step 6
The next step is to create the content for your LinkedIn Profile and Page. We will write the content for your About section, and present it to you for review and feedback to ensure that your brand voice is captured. We’ll also collaborate with you to gather any additional information needed to comprehensively fill out all sections of your profile.
Step 7
Once you have signed off on the content, we will set up your Profile and Page to achieve a five-star rating.
Step 8
Once your LinkedIn profile and Page are set up, we will turn our attention to visual appeal and add banners, as well as visuals in the Featured section of your profile.
These visual elements contribute significantly to making a positive first impression.
Step 9
And then it’s time to start using your LinkedIn Profile and Page to make connections, engage with peers and prospective clients, and share your work. Final payment is due upon the delivery of your Profile and Page.
Should you have any questions, or want to touch base first before placing an order, please reach out via email: anphia@outlook.com, or send a text to 0415 711 268.
If you have any other questions, please don’t hesitate to reach out.
LinkedIn Profile:
A LinkedIn Profile is an individual’s personal account on the platform. It acts as a professional representation of the individual, showcasing their skills, experience, education, and accomplishments. A LinkedIn Profile allows individuals to connect with other professionals, join industry-related groups, share updates, and build a personal network. It is a powerful tool for personal branding, networking, and career advancement.
LinkedIn Page:
A LinkedIn Page, also known as a Business Page, is a company or organisation’s presence on LinkedIn. It serves as a hub for sharing company updates, culture, job opportunities, and engaging with followers. A LinkedIn Page is essential for businesses to establish a professional presence, build a community around their offerings, and promote their products or services.
The Core package typically takes two to three weeks from start to finish. The Comprehensive package runs over six to eight weeks to allow time for the coaching sessions. (We can also get it done in much shorter time frame – timing depends on how quickly you’re able to provide input and feedback along the way.)
While I take care of the heavy lifting, your input is crucial in shaping your online identity. We’ll collaborate with you to gather necessary information, understand your goals, and incorporate your voice into the content for an authentic representation of yourself and your business.
If you’re confident using LinkedIn and just need a strong profile, the Core package will serve you well. If you want to use LinkedIn more strategically for lead generation and network building but aren’t sure where to start, the Comprehensive package gives you both the profile and the know-how.
Most clients do. The process includes a full audit of your existing profile to identify what’s working and what needs to change. Nothing is wasted – your current content often provides a useful starting point.
Upon completion of our LinkedIn Consultation Session, an initial payment of 50% of the total invoice is required. The remaining 50% is due upon delivery of your completed LinkedIn assets. For the LinkedIn Content Pack add-on, payment terms will be discussed during our consultation based on whether you select the three- or six-month package option.
If you’re ready to place your order, please reach out via email or text: anphia@outlook.com / 0415 711 268