Business Coaching for Consultants and Service Professionals
Find strategic clarity and follow a proven roadmap for building your Service-based Business
done-for-you packageS
Business Development Toolkit
Establish instant credibility with professional collateral that captures attention, clearly communicates your value, and turn prospects into clients
mARKETING tools for consultants
BUSINESS DEVELOPMENT essentials
Tools designed to make networking and business development easier and more effective. These resources help you articulate your value proposition clearly, make a memorable impression in meetings, and give prospects exactly what they need to take the next step with confidence.
No. 01
Signature Slide Decks
A cohesive visual identity applied across platforms and collateral captures attention, instills confidence in your brand, and conveys professionalism.
No. 02
Meeting Leave-behinds
Your verbal identity and consistent messaging establish your unique brand voice, create emotional resonance, and build meaningful connections.
No. 03
cONVERSATION STARTERS
Your verbal identity and consistent messaging establish your unique brand voice, create emotional resonance, and build meaningful connections.
Package #1
sIGNATURE sLIDE dECKS
Integrating ready-to-impress signature slide decks into your business development toolkit empowers you to act swiftly when opportunities arise.
By developing these decks, you’re arming yourself with powerful business development tools that streamline communication, signal professionalism, and position you as a credible and established service provider.
Each deck serves a specific purpose and has a unique structure that resonates with the needs of potential clients at different stages of the client engagement journey.
DONE-FOR-YOU DECKS
VERBAL IDENTITY
VISUAL IDENTITY
Package #2
Meeting Leave-behinds
Integrating ready-to-impress signature decks into your business development toolkit empowers you to act swiftly when opportunities arise.
By developing these decks, you’re arming yourself with powerful business development tools that streamline communication, signal professionalism, and position you as a credible and established service provider.
Each deck serves a specific purpose and has a unique structure that resonates with the needs of potential clients at different stages of the client engagement journey.
Verbal Elements
Brand Positioning
A focused session where we explore how your brand should communicate. We'll discuss your target audience, industry positioning, and communication goals to establish the foundation for your brand's verbal identity.
Brand Values
A set of 3-5 core principles that guide your business decisions and behaviour. These values reflect what your company stands for and shape how you communicate with customers, partners, and team members.
Brand Personality
A defined set of human characteristics that represent how your brand appears to others. We'll identify 4-5 traits that make your brand distinct and relatable, helping customers connect with your business on a personal level.
Brand Voice
A clear guide to how your brand sounds in all written and spoken communications. This includes your tone, language style, and vocabulary choices that consistently reflect your brand personality across all touchpoints.
Brand Story
A compelling narrative that shares your brand's purpose, journey, and vision. This authentic story helps customers understand why your business exists and creates emotional connections that inspire loyalty.
Hero's Journey
A strategic storytelling framework that positions your customer as the hero of their own journey and your brand as their trusted guide. We'll map out how your offerings help customers overcome challenges and achieve success, creating a compelling narrative that resonates on an emotional level.
Visual Elements
Brand Consultation
A fun and interactive brand consultation focusing on the visual elements of your brand - delivered in-person or via Zoom. We'll explore how to visually represent your brand in ways that capture your unique personality and values. Together, we'll discover your design preferences and consider options that will resonate with your ideal clients.
Logo
This package includes a typographic / letter-based logo (logotype). You will receive three options to choose from, and plenty of opportunity to provide feedback. Your logo will be provided in a variety of formats for use across digital platforms and print.
Typography
You will receive three font combinations to choose from.
Each font combination will include:
- A heading font
- A text font
- An accent font
Icons
You will receive a set of six stock icons in your primary brand colour. The icons can be used to add variety to your website, social media posts and marketing collateral designs.
Stock Images
We will curate a set of 15 - 20 stock images for you to use on your website, social media posts and printed collateral.
Brand Board
The Brand Board serves as a visual guide, bringing together all the elements of your Branding Package in one place. It provides a cohesive overview of your brand’s visual identity, making it easier for you (and your team) to maintain consistency across different marketing materials and platforms.
VERBAL ELEMENTS
DO-IT-YOURSELF WORKSHEETS
Visual elements
Purchase a pre-set
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