Business Coaching for Consultants and Service Professionals
Find strategic clarity and follow a proven roadmap for building your Service-based Business
BRANDING FOR CONSULTANTS
BRAND ESSENTIALS
The visual and verbal elements you need to create a professional and compelling brand identity.
BRANDING PACKAGE FOR CONSULTANTS
BRAND ESSENTIALS
The visual and verbal aspects of your brand need to work in harmony to make a memorable impression, differentiate you in the market, and create an emotional connection with your clients.
No. 01
Visual
A cohesive visual identity applied across platforms and collateral captures attention, instills confidence in your brand, and conveys professionalism.
No. 02
verbal
Your verbal identity and consistent messaging establish your unique brand voice, create emotional resonance, and build meaningful connections.
Package #1
BRAND ESSENTIALS
The Brand Essentials package offers an all-in-one solution for consultants who want to create or refresh their personal or business brand.
It delivers all the critical visual and verbal elements required to build a compelling and cohesive brand identity.
We will work together to clarify your brand strategy and personality, identify your brand values, and create all the elements necessary to showcase your unique brand identity.
VERBAL IDENTITY
VISUAL IDENTITY
Verbal Elements
Brand Positioning
A focused session where we explore how your brand should communicate. We'll discuss your target audience, industry positioning, and communication goals to establish the foundation for your brand's verbal identity.
Brand Values
A set of 3-5 core principles that guide your business decisions and behaviour. These values reflect what your company stands for and shape how you communicate with customers, partners, and team members.
Brand Personality
A defined set of human characteristics that represent how your brand appears to others. We'll identify 4-5 traits that make your brand distinct and relatable, helping customers connect with your business on a personal level.
Brand Voice
A clear guide to how your brand sounds in all written and spoken communications. This includes your tone, language style, and vocabulary choices that consistently reflect your brand personality across all touchpoints.
Brand Story
A compelling narrative that shares your brand's purpose, journey, and vision. This authentic story helps customers understand why your business exists and creates emotional connections that inspire loyalty.
Hero's Journey
A strategic storytelling framework that positions your customer as the hero of their own journey and your brand as their trusted guide. We'll map out how your offerings help customers overcome challenges and achieve success, creating a compelling narrative that resonates on an emotional level.
Visual Elements
Brand Consultation
A fun and interactive brand consultation focusing on the visual elements of your brand - delivered in-person or via Zoom. We'll explore how to visually represent your brand in ways that capture your unique personality and values. Together, we'll discover your design preferences and consider options that will resonate with your ideal clients.
Logo
This package includes a typographic / letter-based logo (logotype). You will receive three options to choose from, and plenty of opportunity to provide feedback. Your logo will be provided in a variety of formats for use across digital platforms and print.
Typography
You will receive three font combinations to choose from.
Each font combination will include:
- A heading font
- A text font
- An accent font
Icons
You will receive a set of six stock icons in your primary brand colour. The icons can be used to add variety to your website, social media posts and marketing collateral designs.
Stock Images
We will curate a set of 15 - 20 stock images for you to use on your website, social media posts and printed collateral.
Brand Board
The Brand Board serves as a visual guide, bringing together all the elements of your Branding Package in one place. It provides a cohesive overview of your brand’s visual identity, making it easier for you (and your team) to maintain consistency across different marketing materials and platforms.
VERBAL ELEMENTS
DO-IT-YOURSELF WORKSHEETS
Visual elements
Purchase a pre-set
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MEET FOR OUR FIRST CONSULTATION
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